We bring communities closer to the people and stories they love, and create ownable moments that place brands at the heart of the conversation.
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Original IPs
McDonald's
Launching the Grinch Meal Through Community Driven Livestreams
PlayStation
PlayStation Showroom
Cotton
Bringing Cotton Into the Coziest Corner of Gaming
Audible
Rewriting the Script with Custom Talent Activations
Squanch Games
Unveiling High on Life 2 with Bespoke Ad Creatives
Xbox
Gamescom Mythic Challenge
We build brand strategy for companies that need to win attention in gaming and entertainment culture. Using audience insight, platform behavior, and category context, we define the audience, positioning, and creative territory that will actually move awareness, consideration, and sales. Then we translate strategy into campaign-ready messaging and channel plans built for modern attention.
Dexerto’s in-house studio produces social-first and broadcast-quality content built for gaming and entertainment audiences. From concept to post, we create platform-native campaigns, creator integrations, and premium video designed to travel across paid, owned, and earned distribution.
We plan and execute influencer marketing programs that feel native to creator culture and perform across the funnel. Dexerto sources talent, builds the activation, manages production and usage, and scales what works through distribution and amplification.
We grow and manage brand channels using the same audience-development muscle behind Dexerto’s owned social ecosystem. That means always-on planning, community engagement, moderation, and real-time cultural responsiveness that builds loyalty, not just impressions.
We design and produce live experiences that put brands at the center of fandom, from event activations to full live-stream broadcasts. Our team handles creative, build, show flow, and production so brands can deliver a high-impact moment on-site and a scaled audience outcome online.
We offer premium media placements across Dexerto.com and our extended creator network, reaching engaged gaming, tech, and entertainment audiences at scale. Powered by integrated technology, first-party data, and AI-driven planning tools, we deliver high-impact campaigns that maximise relevance, visibility, and ROI.
Our paid media strategies combine platform expertise with performance-driven creative to drive measurable results across TikTok, YouTube, Facebook, X, Instagram, and more. Using real-time insights, first-party data, and AI-informed optimisation, we plan and execute campaigns across Dexerto channels and beyond to maximise reach and ROI.
Powered by our proprietary AI insights tool Dexpert, we combine first-party data from millions of page views, billions of social impressions and dedicated user surveys with third-party sources including GWI, Nielsen and ComScore, giving partners a 360° view of fan behaviour across content, platforms and passion points. Marketers can query deep demographic, psychographic and behavioural insights to understand exactly where and how to engage their audience, with every campaign strategy backed by the most comprehensive fan intelligence available.
“Not only was the content amazing, but getting there was a breeze. Dexerto is a group of pros that gave us an incredibly creative concept that aligned perfectly with our brand and we look forward to working with them again the future.”
Dexerto's impact has been recognized by the industry's most prestigious bodies, from the Digiday Awards and Esports Awards to the Shorty Awards, Telly Awards, and Forbes 30 Under 30. As the world's largest gaming entertainment platform, our work sits at the intersection of culture, creativity, and community. These awards are a testament to what happens when you truly understand your audience.
Dexerto is the world’s leading gaming and internet culture media brand, covering the creators, games, and moments shaping online entertainment. With billions of annual content views and a massive social footprint, it sits at the center of gaming conversation. Dexerto connects brands with one of the most engaged digital audiences anywhere.
ScreenTime is Dexerto’s entertainment channel covering the biggest names in TV, film, and streaming culture. Through interviews, premieres, and behind-the-scenes access, it brings audiences closer to the people shaping modern entertainment. Built for social and YouTube, ScreenTime turns entertainment news into highly shareable video content.
Fall Damage is Dexerto’s flagship gaming series featuring the people shaping the industry. From developers and voice actors to creators, pro players, and industry leaders, the show explores the personalities behind the biggest games and moments in gaming culture. Built for YouTube and social, it gives fans direct access to the figures driving the future of gaming.
Mouth Attack is a fast-growing food and internet culture channel built around viral food trends, challenges, and taste tests. The content blends entertainment, personality, and internet curiosity to create highly shareable social video. It taps directly into the crossover between creator culture and viral food content.
Click Baited is Dexerto’s creator interview series where the internet’s biggest personalities react to the headlines written about them. The format delivers candid conversations, viral moments, and highly shareable content designed for YouTube and social platforms. It’s a front-row seat to the stories behind the internet’s most talked-about creators.
CharlieINTEL is the world’s largest and most trusted Call of Duty community, delivering breaking news, updates, and insights to millions of players every day. Built at the heart of the franchise’s ecosystem, it has become the go-to destination for everything happening in Call of Duty. Today, the platform also covers wider gaming news, bringing its community trusted updates from across the industry.
Benched is Dexerto’s sports and athlete culture series featuring interviews, challenges, and behind-the-scenes moments with top players and personalities. The show blends sport, gaming, and internet culture in highly shareable video formats. It connects fans with athletes in a way traditional sports media rarely does.
RivalSkins is the largest cosmetic item database for Marvel Rivals, built for players who want to explore skins, unlockables, and in-game cosmetics. The platform serves as a companion resource for the game’s growing global community. It helps players track, compare, and discover content within the Marvel Rivals ecosystem.
Gaming-first audience engaged in the latest reveals, esports events, and community updates.
The latest in PC gaming news, including VALORANT, CS2, Steam, Epic Games, and more.
Dexerto ES brings Dexerto’s gaming and internet culture coverage to Spanish-speaking audiences. The platform covers creators, esports, and entertainment stories that resonate across Spain and wider Spanish-speaking communities. It extends Dexerto’s global voice into one of the world’s largest gaming markets.
Dexerto FR delivers gaming, creator, and internet culture coverage tailored for French audiences. It combines locally relevant reporting with Dexerto’s global entertainment expertise. The platform connects French fans with the biggest stories in gaming and online culture.
One of the most popular and recognisable basketball communities online, covering the biggest moments in game.
A lighthearted football meme page covering viral news, player stories, and major match moments.
The latest Dexerto news from our locations around the globe.
