GET INSIDE THE BRIEF
We get clear on what your brand is trying to achieve, who matters most, what has worked before and where you want to go. That context gives every question and data source a clear purpose.
WHAT WE DO
Every campaign we activate, post we publish and recommendation we make is backed by more than a decade of understanding online audiences and the culture they are part of.
With more than 96 million average daily touchpoints across Dexerto channels, we see how interests, behaviours and trends evolve in real time.
Our team can help your brand distil this intelligence into clear decisions, so what you put into the world is based on insights from inside the community.
HOW WE WORK
CONNECT THE SIGNALS
Dexerto’s first-party data combines with trusted third-party sources to power our cultural intelligence ecosystem, uncovering patterns, motivations and opportunities for your brand.
TURN INSIGHT INTO ACTION
Findings are translated into actionable intelligence and clear recommendations your team can use to sharpen campaign messaging, refine audience targeting and improve tactics.
OUR SERVICES
AUDIENCE SURVEYS
Questions tailored to your brand can be incorporated into Dexerto’s custom audience surveys, uncovering key insights about your target demographic, including their attitudes, behaviours, preferences, brand perceptions and purchase intent.
AUDIENCE INSIGHTS
Our team goes beyond broad demographics, identifying the interests, motivations and behaviours that make your audience distinct. Giving your team a clearer view of who matters most and how to reach them.
CONTENT CONSUMPTION HABITS
We identify the platforms, formats, creators and content audiences choose to spend time with. Helping brands understand what is trending and capturing people’s attention.
CREATOR INTELLIGENCE
We analyse creator audiences, content performance and brand alignment to identify the talent with genuine influence over the communities you need to reach.
CAMPAIGN MEASUREMENT
Brand lift and campaign measurement covering awareness, perception, consideration and intent, with clear insights and recommendations designed to make the next campaign smarter.
CASE STUDY
FAQs
What types of data do you use?
We combine Dexerto’s first-party survey and platform data with trusted third-party sources including GWI, Sidequik, Comscore, Meltwater and Arcspan. The mix depends on the question you need answered.
Do you only research gaming habits?
No, we ask our audience about everything they enjoy and consume gaming, creators, entertainment, sports, technology, food and wider lifestyle habits.
Can you run custom audience research?
Dexerto can run social surveys around your audience, category, product or campaign challenge.