Audible

Rewriting the Script with Custom Talent Activations

To promote the launch of What Could Go Wrong? by acclaimed author Scott Z. Burns, Dexerto developed a full-funnel campaign designed to spark discovery and conversation across gaming and entertainment audiences. We partnered with top talent including DougDoug, Maude Garrett, and Cleo Abrams to bring the show’s AI-driven themes to life through bespoke livestream integrations, social-first creator content, and an immersive narrative stream experience built for audience participation. High-impact media placements supported the creator layer to broaden reach and sustain momentum throughout the launch window.