McDonald's

Launching the Grinch Meal Through Community Driven Livestreams

To launch the Grinch Meal with gaming audiences during the holiday season, Dexerto developed and executed a custom campaign anchored by a festive, creator-led livestream activation that captured the cozy, communal energy of the season with a playful twist. Creators took on themed, fan-voted challenges and gave back to the community by raiding additional talent to spread holiday cheer, generating engaging, shareable moments that were amplified across Dexerto’s social channels.