PlayStation

Growing PlayStation Esports Through Community Content

PlayStation Tournaments came to Dexerto to grow its YouTube channel by build lasting engagement with competitive gaming audiences. We pinpointed the communities most likely to take part in PlayStation Tournaments, then built a creator-first, test-and-learn content strategy shaped around what fans responded loved most. As the channel grew, so did the partnership, expanding into tournament broadcasts, commercial spots, original documentaries, creator roundtables and event coverage. Our scope evolved into a multi-year creative partnership that keeps PlayStation Tournaments embedded in competitive gaming culture.