UNDERSTAND THE AUDIENCE
Combining first-party data, audience research and cultural intelligence to dissect who your audience is, their perception of your brand, what drives them and how they behave online.
WHAT WE DO
With millions of daily touchpoints across gaming, creators, entertainment and internet culture, Dexerto turns real audience behaviour into cultural intelligence.
That intelligence is the foundation of every strategy we build, helping brands build stronger connections with communities and messaging that resonates with across feeds.
HOW WE WORK
FIND YOUR ROLE
We identify the space your brand can credibly own. By connecting audience needs with your objectives, we define a clear position and strategic direction built around where your brand can add real value.
BUILD THE ROADMAP
Turning insights into an actionable strategy, outlining the messages, platforms, creators, content and cultural moments that will help your brand reach the right audience and achieve its goals.
OUR SERVICES
AUDIENCE RESEARCH & SEGMENTATION
Using a blend of 1st-party and 3rd party data, to identify priority audiences motivations, behaviours and cultural consumption.
CULTURAL & CATEGORY INSIGHTS
Analysis of the trends and communities, deep diving into the conversations relevant to your audience and category. We help your brand understand where culture is moving and what it means for your business.
BRAND POSITIONING
Crafting a clear and differentiated role for your brand, grounded in audience needs, cultural relevance and the strengths only your business can credibly own.
CAMPAIGN PLANNING
Creative campaign territories, channel recommendations and activation roadmaps designed to connect business objectives with audience behaviour.
COMMUNICATIONS STRATEGY
Developing a clear communications framework, shaping the messages, tone and cadence that will resonate with the speed of the timeline.
GO-TO-MARKET STRATEGY
Strategic launch planning that turns a new product or game into a moment that audiences engage with and choose to share.
CASE STUDY
FAQs
Can you help us understand gaming audiences?
Dexerto has a decade of experience connecting and shaping gaming culture. We help brands identify and understand gamers by looking beyond broad demographic labels.
We can explore the behaviours, motivations, platforms, creators and communities that shape gaming culture, and get an understanding of what they think about your brand.Do you only work with gaming brands?
No, we work with both endemic and non-endemic brands looking to connect with communities and sub-cultures online.. Whether you already operate in the space in some way or are entering it for the first time, we’ve got you covered.
Can you support a single campaign or a long-term strategy?
Both. We can develop the strategy for a specific campaign, release or moment, or help define a longer-term brand position and roadmap that embeds you in communities online.