Squanch Games

An Out Of This World Launch: Unveiling High on Life 2

To promote High on Life 2, Dexerto built a creative platform around the franchise's iconic absurd humor. We produced a series of fake pharmaceutical ad spots using alien masks crafted from in-game renders, shot on an LED stage for a cinematic finish. The spots debuted at the 2025 Xbox Showcase and will also appear in-game. For the Switch release, we extended the campaign with social-first videos filmed at Portland's Burnside Skatepark, featuring a local skate legend in alien prosthetics. The "alien spotted at Burnside" hook drove fan speculation and millions of positive engagements across Dexerto and Squanch channels.