Dexerto has been covering creator culture since before mainstream media took them seriously. We have spent more than a decade interviewing them, championing their stories and building relationships with talent across gaming and entertainment culture.
We combine those relationships with creator intelligence and real audience data to find the talent who can genuinely move your audience. Then we build creator activations that work for the brand, the creator and the communities watching.
We start with the audience and the objective, then use our creator intelligence tools to identify the brand safe talent with the right community, content style and cultural credibility. We look at their engagement and their community, not just their followers, giving your team a list of options to choose from.
Creative collaboration and management that protects both the idea and the creator's authentic voice, so the branded content sounds authentic and will be received positively by the audience.
From outreach and contracting to content reviews, live delivery and reporting, Dexerto is central to it all. Your team gets one clear point of contact. The creator gets room to create. The audience gets content worth watching.
We define how creators can help achieve your campaign objectives, then identify the right platforms, formats and partnership models to make it happen.
We identify and vet creators based on audience alignment, content performance, brand suitability and safety. Then we match you with talent who add real value, not just another #ad.
Our team manages creator outreach, availability, fees, usage rights and contracting, keeping the process clear for both the brand and the talent.
Developing the concepts, formats and briefs that give talent room to be themselves while keeping your brand and campaign objectives at the centre of the idea.
Long-term creator partnerships that build familiarity and credibility through a consistent presence across both creator and brand channels.
Amplify your event or activation with recognisable talent who can bring audiences closer to the moment. We will manage everything from travel and briefing to on-site delivery, ensuring every appearance runs smoothly.
We start with your audience and campaign objective, not a list of names. We assess audience alignment, content style, platform performance, brand suitability and the role each creator needs to play.
Yes. Dexerto works across gaming, entertainment, sports, technology, food and wider internet culture. We can identify creators within your core category or use crossover talent to introduce your brand to adjacent communities.
Absolutely. We can build a program around existing brand ambassadors or work alongside your current talent and agency partners.
