MAP YOUR AUDIENCE
We pinpoint who your audience is, by combining first-party signals, contextual data and audience behaviour to build targeting around real interests, intent and communities.
WHAT WE DO
Dexerto’s media platform, Omnidex, is built for gaming and entertainment culture.
We connect advertisers with engaged audiences through premium supply, smarter targeting and interactive formats designed to get noticed.
Every campaign starts with who you need to reach, placing your brand within trusted online communities where audiences are already engaged and more receptive to its message.
HOW WE WORK
CURATE A SITELIST
We curate a list of premium publishers, high impact placements and formats best suited to your objective. Every site list is built for the campaign, giving you premium scale without losing brand suitability or safety.
CONTINUOUS OPTIMISATION
Once the campaign is live, we track performance in real time and keep improving it. Creative, targeting, formats and placements are optimised around key signals and aren’t left running on autopilot.
OUR SERVICES
AUDIENCE MAPPING
Dexerto turns your buying audience into custom, addressable segments using first-party data, contextual signals, demographics, interests, behaviours and purchase intent.
PREMIUM PUBLISHER NETWORK
Access more than 600 premium publishers across gaming, entertainment, sports and technology. Every site list is selected around your audience, campaign objective and brand requirements.
FLEXIBLE MEDIA BUYING
Access inventory through private marketplaces, programmatic guaranteed or direct IO. We can work within your existing DSP and buying infrastructure or manage the campaign directly.
PAID SOCIAL CAMPAIGNS
Dexerto plans and manages paid social campaigns that extend the reach of your branded content. Creative testing and continuous optimisation keep performance focused on your core KPIs, with clear reporting that shows what worked, why and how to re-engage the audience.
CAMPAIGN MANAGEMENT & OPTIMISATION
Our team monitors delivery and performance throughout the campaign, making real-time adjustments across targeting, placements, formats and creative to keep the work moving towards its objective.
MEASUREMENT & BRAND LIFT
We combine in-flight performance reporting with independent measurement to understand what is driving results. Brand lift, perception and creative effectiveness studies can be tailored around your campaign KPIs.
CASE STUDY
FAQs
What is the Omnidex Media Network?
Omnidex is the premier marketplace for gaming and entertainment culture that allows brands to own digital culture at scale. Every publisher is selected for cultural relevance, community trust and brand suitability. Every site list is built specifically for each partner, delivering genuine choice without ever compromising on quality or control.
Can we activate through our own DSP?
You can! Omnidex is designed to work within existing media-buying infrastructure. We can activate through your preferred DSP using private marketplace or programmatic guaranteed deals, or manage the campaign through a direct IO.
How do you maintain quality and brand suitability?
Every publisher is selected for cultural relevance, community trust and brand safety/suitability. We build site lists around each partner’s requirements and provide transparency over where the campaign will run.
Can you measure brand lift?
Yes, we work with independent measurement partners to run brand lift and creative effectiveness studies tailored to your objectives. We can also use internal testing and live campaign data to understand performance and optimise throughout the flight.