Xbox

Building an Always-On Marketing Engine for Xbox

Xbox first partnered with Dexerto to build familiarity and drive Game Pass subscriptions in Canada through a high-impact media strategy. Our strong performance and focus on continuous learning and optimisation led the partnership to expand across markets, Xbox brands and major title campaigns. Each brief helped sharpen the next, building tailored media playbooks around new releases, tentpole moments and year-round Game Pass activity. That trust opened the door to working with them on creator livestreams, event coverage, original video sponsorships and custom ad spots, evolving a single-market media brief into a multi-year, multi-market partnership.