Dexerto announces Ken Olsen as Director of Creative Strategy

July 13 2020, London, UK: As rapid expansion continues and marketing demands creative solutions, Dexerto announced that it has hired Ken Olsen as Director of Creative Strategy in Chicago, USA.

Olsen, former Director, Client Services at REV/XP, joins Dexerto in its efforts to expand their fan-centered social, web, and on-site activations attracting an ever-expanding group of endemic and non-endemic sponsors alike.

Joshua Nino De Guzman, co-founder and CEO at Dexerto commented:

“Ken’s experience has actually paralleled Dexerto’s growth over the last several years. While our breadth of partners has expanded, Ken has done a fantastic job breaking new ground with endemic sponsors like Turtle Beach and Seagate, while simultaneously cultivating the value proposition of esports and gaming for non-endemics like Chipotle, Turtle Wax, and Ballast Brewing."
"Ken has also led well-received, on-site fan activations with Dreamhack and Activision’s Call of Duty events, along with several other programs at major industry events. Over the years, we have worked on a number of highly-visible projects with Ken, both on-site and online, and as we expand our offerings to a wider range of partners, we see Ken as a natural extension of our team.”

Ken Olsen added:

“Dexerto has been a valued promotional partner for a number of my clients over the years and their leadership is not only dedicated to offering the best in-class service to its clients, but the programs that I have executed with them over the past few years have offered solid, measurable results in a space where results speak louder than words.
"Dexerto’s leadership understands the unique needs of each sponsor and it is my goal to ensure that my team’s efforts make activations as turnkey and effortless as possible while driving true value for all of our partners, whether it is a league, a publisher, or a brand.”

Despite the impact of the current global crisis, Dexerto has experienced 34% growth in website users since March and has enjoyed a record commercial quarter, having been a key partner in campaigns with Chipotle, LG and Kaspersky, among others.

Nino concluded Olsen’s hire by stating: 

“Dexerto remains committed to putting our fans first, but our league, publisher, and brand partners will benefit just as equally and we are excited to have Ken on board to elevate our creative strategy — ensuring Dexerto’s promotional efforts are the best in the industry.”

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