[10 March 2022], London, UK: Dexerto, the leading voice in esports, gaming, and online culture, is delighted to announce that Mike Murphy O’Reilly has joined the team as Head of Business Development.
Having previously worked as Commercial Director at Reset, and Director of Gaming and Esports at Minute Media, Mike has extensive experience educating global endemic and non-endemic brands on the esports landscape, including Kia Motors, Pepsi, DoorDash, Warner Bros, Activision, and PlayStation.
During his career, Mike has created compelling content-led campaigns with the stars of League of Legends and CS:GO, and is now looking forward to helping more brands connect with gaming and esports fans by harnessing Dexerto's rapidly growing audience.
He said: “Over the last few years I've followed Dexerto's growth closely, not just in audience numbers but their commitment to bringing in a top team across content, creative and commercial. This helps them deliver on creating original content and unique experiences for fans and brands across gaming culture and esports. I'm excited to be joining at such a crucial stage of the business and contributing to the team's continued growth.”
“Mike has helped global brands reach new audiences with the creative partnerships he has led at Minute Media,” said Dexerto CEO and Co-Founder Josh Nino. “I’m delighted to welcome him to the team in this exciting period as Dexerto continues to grow.”
Dexerto, the world’s largest esports and influencer media group, is an award-winning media company at the forefront of gaming culture, competitive gaming and influencer-driven entertainment, reaching over 100M fans each month. We champion professional gamers and social creators as the next generation of athletes and icons, fuelling fans’ passions for a new era of sports and entertainment.
To discover more, please visit https://dexerto.media and contact us on info[@]dexerto.com.