Pringles were looking to create hype and generate mass awareness around Pringles and its “Get Stuck In” campaign to drive consideration for Pringles as a fun, go-to snack for gaming.

Dexerto developed a content-driven campaign that seamlessly brought awareness of Pringles to the gaming audience by leveraging digitally focused influencer tactics and original creative in a 360° approach that elicited excitement and curiosity surrounding Pringles, with added engagement and awareness when factoring in a giveaway component.

By inviting together 8 different influencers to attempt the ‘Can Hands Challenge’ Dexerto helped to get the fun message out to a variety of audiences through engaging and innovative content.

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