COTTON
Bringing Cotton Into the Coziest Corner of Gaming
Dexerto identified the cozy gaming segment as the strategic foundation for Cotton’s 2024 and 2025 campaigns, bringing Cotton’s sustainability and performance story to conscious wearers across the internet. To bring this to life, we partnered with a constellation of cozy creators who translated the message into livestream moments and social-first content activations. We then built a true gaming sanctuary at one of the largest gaming events in the US, DreamHack Atlanta. The Cotton Cozy Corner became the place for gamers to pause, relax, film content, and discover the benefits of Cotton throughout the weekend.
CAMPAIGN DETAILS
CLIENT
Cotton
SERVICES
Strategy, Experiential, Influencers, Social Content, Livestreams, Care Packages, Media
SILVER, EXPERIENTIAL: INTEGRATED (2025)
