AUDIBLE
Rewriting the Script with Custom Talent Activations
To promote the launch of What Could Go Wrong? by acclaimed author Scott Z. Burns, Dexerto developed a full-funnel campaign designed to spark discovery and conversation across gaming and entertainment audiences. We partnered with top talent including DougDoug, Maude Garrett, and Cleo Abrams to bring the show’s AI-driven themes to life through bespoke livestream integrations, social-first creator content, and an immersive narrative stream experience built for audience participation. High-impact media placements supported the creator layer to broaden reach and sustain momentum throughout the launch window.
CAMPAIGN DETAILS
CLIENT
Audible
SERVICES
Influencers, Livestreams, Social Content, YouTube, Care Packages, AI, Media
